The New York Times Sunday Edition on May 31st, 2020. This piece also launched in the Detroit Free Press on the same day.
the plan was to release the watch during the olympic opening ceremonies. then the world pretty much went to hell. so we changed it.
We turned it from a watch for champs at the finish line to a watch for champs on the front lines.
We profiled some of Detroit's heroes while we were at it—gifting them a Champ as a thank-you, and donating to a cause of their choice. Interviewing them has been the highlight of my career.